The myth used to be that marketing to seniors meant only selling aging creams, corn removers and burial insurance. Many thought that seniors had little income and were seldom "tech savvy."
The truth is that Seniors control 70% of the disposable income in the United States. One-third of the nation controls two-thirds of the spending capital. Also consider that individuals age 65+ are the fastest growing segment of the population and this trend is expected to continue. Now at 13% of the US population, this growth trend will continue until it peaks in 2050, when the last of the baby boomers enter the 65+ age bracket.
You're probably already working with Seniors and Boomers! Join us and learn the Secrets of Marketing to this Growing Market!
Seniors And Boomers are Demanding
Seniors are staying active longer, they are financially savvy, and they buy and sell and invest in real estate more than ever. Many also plan ahead for a less active future and need a group of trusted advisor's to ensure their own future. Those who don't plan ahead, often have children or other family members who will need your assistance to provide the best possible information, guidance and services.
One-size marketing will not work with this niche - you need to tailor your approach in order to generate the results you need to grow your business and increase referrals. That's where we can help!
Join SmoothMovesForSeniors® Today and become a RightSizing™ Specialist!
