| Why Should I Target Seniors and Boomers |
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The myth used to be that marketing to seniors meant only selling aging creams, corn removers and burial insurance. Many thought that seniors had little income and were seldom "tech savvy." The truth is that Seniors control 70% of the disposable income in the United States. One-third of the nation controls two-thirds of the spending capital. Also consider that individuals age 65+ are the fastest growing segment of the population and this trend is expected to continue. Now at 13% of the US population, this growth trend will continue until it peaks in 2050, when the last of the baby boomers enter the 65+ age bracket. You're probably already working with Seniors and Boomers! Join us and learn the Secrets of Marketing to this Growing Market!
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Why Target Seniors? 

